Nestle (parent company) and Cafe are the two words that inspired the brand name Nescafe.
Nestle conceived the Nescafe idea of developing instant coffee to make use of surplus Brazilian coffee and to help the Brazilian government to preserve the surplus harvest.
In April 1938, Nescafe was introduced as a coffee brand, by Nestle in Switzerland. Later in 1965, Europe got its first freeze-dried version of coffee, with the name, "Nescafé Gold."
The original recipe for Nescafé, developed by Max Morgenthaler used a method of spray-drying and adding carbohydrates. The first Nescafé factory was located in the Swiss city of Orbe.
Nescafe was a staple drink for the military of the United States, at the beginning of World War II.
Nescafe is the first coffee to have reached the moon, after it accompanied the crew on Apollo 11.
The first coffee to have scaled Mt. Everest is Nescafe. It accompanied Edmund Hillary and Tenzing Norgay while they climbed the summit in the year 1953.
Nescafe joined the Oscar buzz with its infamous Oscar Selfie. Nescafe joined the board of Solar Impulse. This one of a kind project will have a solar-powered aircraft that will circumnavigate the globe.
In 2003, the band, Muse sued Nescafe as the brand used one of their songs in a TV ad, without permission. The song was titled, "Feeling Good" and the compensation that the band received was £500000, which they donated to Oxfam.
The first coffee making machine, “Dolce Gusto” was introduced by Nescafe and is available across 60 countries. The machine uses roasted coffee beans and is capable of making espresso, cappuccino, latte espresso, and also hot chocolate.
Reports suggest that every second almost 5500 cups of coffee are consumed across the globe! You can find Nescafé in 180 different countries.
“The Nescafe Plan” is a global initiative undertaken by Nescafe to educate farmers about sustainable farming and other techniques for yielding the best crop.
Contrary to public perception, there is no reported evidence that President Nixon served Nescafé to Elvis when he visited the White House in 1970.