February 26, 1852, John Harvey Kellogg was born. He would later become a physician and develop the world's first dry cereal brand Kellogg's.
The company was founded as the Sanitas Food Company in 1900 by brothers John Harvey Kellogg & Will Keith Kellogg. W.K.Kellogg eventually bought out his brother and in 1906 established the Battle Creek Toasted Corn Flake Company.
Cornflakes were made by mistake. John Kellogg and his brother were trying to come up with a dough they could use. After boiling wheat and letting it dry they tried to come up with the dough by putting it through rollers but instead, it came out as flakes. They toasted the flakes, they were a hit and the rest is history. They called it Granose.
The rooster mascot isn't on the box of cereal because it's associated with getting up and good morning. The rooster is used because Kellogg liked the fact that the word is similar to the Welsh word for rooster. (Welsh word for rooster is ceiliog, whose pronunciation sounds very similar to Kellogg).
Kelloggs were the first company to put prizes in their boxes of cereal. They did this from 1909 to 1931. The very first box of Kellogg’s cereal was made of entirely recycled material. Today, almost all of their cereal boxes are made from recycled paperboard.
The iconic Kellogg’s logo was first handwritten by founder Will Keith Kellogg and has been with the company ever since.
Kellogg's Corn Flakes were taken along with the first moon landing on Apollo 11. Freeze-dried milk was added to an air-tight pouch that also held the cereal. Water was added so the astronauts could rehydrate it and enjoy their breakfast.
Kellogg’s was the first brand to advertise on Times Square in New York.
If laid end to end, the boxes of Kellogg’s cereal eaten since 1906 would reach the moon and back over 160 times.