Having been involved with several prestigious launches and high-end events since very early in his career, which includes the prestigious MTV Awards in Lisbon, with running a full team of 50 bartenders at the Pavilion to host over 4,000 guests and also running several Bar operations in the UK, marked his rapid and remarkable growth in the world of Mixology and Bartending.
His work experience spans all across Europe, from hosting the Lez Embiez party by Pernod Ricard with a bar set up for over 1,500 guests in France; to the ICE (International Cocktail Experience program) in Poland by World Wide Cocktail Club, to having trained over 250 bartenders from the UK, Italy and other parts of the EU. In 2007, he joined London Club International - LCI, as a part of the core team to launch Casino openings across the UK, and training their F&B staff.
Giovanni then came to Dubai as part of the pre-operations team to help set up the Bar Operations for the Starwoods' Westin Hotel and then went on to manage the beverages department and also the signature outlet the “Senyar Bar” there, hosting a number of international events such as the UAE Grand Finale ‘World Class 2008’, the Diageo International Bartender Awards.
Using his extensive experience, knowledge & skills in the launch of new bar concepts, he then relocated to Spain with the W Hotel Barcelona a flagship Starwood property where he set-up the signature bespoke bar “Eclipse”, and from there he moved to the Hilton Group in the Maldives where he was responsible for the opening, training, and rebranding three key bars, along with other beverages consultancies across the region.
In 2010 Giovanni moved back to Dubai and worked with the MMI Bar Academy where he focused on bar consultancy, staff, and management training, helping create tailored Beverage Menus and Cocktail Competitions, for the On Trade Market and operated bars in all the major event across the UAE, such as the F1 Concert, Golf Championships, and the Rugby 7’s.
Being proficient in Beverages & Mixology training, he joined hands with Tonique Consultancy, and became the Head of Training & Education, specializing in bespoke training events in the region.
In 2016, he co-founded Alembic, a Creative Drinks Agency that specializes in the design, development, and marketing of quality drinks education & experiences in the MENA region. He quickly positioned the agency as the leaders and providers of turnkey solutions in Designer Drinks & Bar Set up, right from conceptualization to design & development, and training to deliver at the highest levels of quality, consistency, and innovation.
Giovanni often conducts exclusive mentoring workshops & tasting experiences for consumers and professionals as well. He has to date trained over 1500 F&B staff from various Hotel Groups and Bars across the Middle East, Africa, and Asia that include the Atlantis the Palm Jumeirah, Hilton, Jumeirah Group, Fairmont, Starwood, Marriott, Melia, Waldorf Astoria The Palm and the JAS Hospitality.
His persona, charisma, and the knowledge & skills make him one of the most respected and well known of Bartending & Mixology trainers in the MENA region...
Let's Stay In Touch